Down: The Dating Software Taking the Shame Out-of Obtaining Down
TL;DR: Whether you are looking for a safe destination to go out or an exclusive location to hook-up, Down will be the number 1 software to show to, especially if you’re a lady. With 2 million customers and 50 per cent of matches meeting IRL, getting a romantic date or obtaining down hasn’t ever been simpler or maybe more enjoyable.
Intercourse frequently is a taboo subject matter, particularly if you’re looking for this. However, online dating often is equally taboo.
Exactly how are you currently meant to only come-out and say all you want is actually a hookup without experiencing responsible? You do it through the Down application.
Or just how are you meant to open up your self as much as internet dating if you should be not comfortable with the environment? Once again, you are doing it through Down software.
Down is considered the most protected and private strategy to express what you need (to get what you want) â no embarrassment or anxiety!
How-to “Get Down” or “Get Date”
away from expanding frustration utilizing the online dating industry, Colin Hodge cofounded Down (formerly known as Bang with Friends) in January 2013 for men and women to clearly, and in private, condition whatever they’re looking for without shame.
Users, whose average age ranges between 18 and 35, register through Facebook, and Down makes use of people they know, buddies of friends and various other contacts to produce fits.
For something a little more serious, consumers can decide to “Get Date,” however if they desire some thing a lot more everyday, chances are they can pick “Get Down.'”
Preserving the unknown theme, no real matter what a user picks, anyone on the other end cannot view who they are until they even choose to get a romantic date or get down.
Unlike many online dating sites, people do not have to fill out a long profile with clever stories, and involvement is wholly secret unless the users elected normally.
Consumers also are given a Bangability score, which Hodge mentioned is a “key formula” depending on how many individuals have viewed them and exactly how many people are into meeting for either a date and for obtaining down.
Down, you’ll find on iOS and Android os, also is opening a feature labeled as “frequent Picks,” where consumers get the 10 finest suits of the day instead of being required to swipe through 100s, if you don’t thousands, of men and women discover a match.
“It’s just a simple way of swallowing into the app, investing 30 seconds after which happening with your time â make fully sure you get that date install the few days and feel like it isn’t an overwhelming procedure, but it’s something that only suits into the life,” Hodge mentioned.
Perhaps not another sketchy hookup app
So just what keeps Down from becoming grouped with spammy hookup apps? Honesty.
Down took that was missing from the industry (a dating internet site that is not scammy or coming across too great) and created a manner for people to connect in a fashion that they know is actually providing them with what they want and never wasting their particular time.
“We’re so used to prospects variety of sugar-coating the dating world,” Hodge said. “We wished to give individuals a far more honest way to relate to one another and make sure we aren’t, honestly, bullshitting them,” the guy mentioned.
This sincerity also is shown in Down’s individual base.
In accordance with Hodge, the company took the personal way of getting traction, making use of recommendations to distribute the headlines regarding site, that has generated a very genuine product and customer base.
“that is kept the standard of all of our site greater. It’s also held the portion of individuals matched up and happening a night out together higher,” he mentioned.
Another fun reality: It’s mostly ladies who would like to get down.
Hodge mentioned 75 per cent of women elect to get down versus 65 percent of males, pointing out protection as the explanation.
“Frankly it’s a safer atmosphere than simply meeting complete complete strangers,” he stated. “we wish to give females the opportunity to end up being the same part in courting process in order to experience the independence to choose whatever goal they demand.”
a modern secret admirer
The response from consumers has become extremely pleased. Hodge stated everyone is thrilled for somewhere in which capable say what they want free from wisdom, and Down is happy to provide for them.
“folks are achieving this anyhow off-line, so we may as well give them the technology to get it done in an easier way,” he mentioned. “We understood, especially for the younger generation, there was a necessity to take online dating inside contemporary era to make it a large number simpler.”
Hodge motivates people to anonymously invite buddies they want to get straight down with through the site. And you thought it â the person you ask will not understand it’s you until they join.
“we wish individuals ask people they know in a key way through the app, and that I believe raises everybody’s likelihood of achievements,” the guy said. “It really is a modern-day secret admirer note you’ll be able to deliver towards friends via text message.”